The name “Kraken” was chosen for several important reasons. First, the Kraken is a mythical creature, often associated with power and strength, which evokes the robustness and quality of the products we offer. Second, the Kraken also symbolizes community and coming together, as it is often depicted as a social being that lives in groups. By choosing us, you are not only choosing quality products but also being part of a growing community, where animal welfare is a top priority.